Since 1980s,  URC Singapore has been delighting households and consumers with its iconic Potato Chips and Roller Coaster snacks. Using only natural potatoes, coupled with quality ingredients, fresh tasting snacks are created for all occasions. Its commitment to quality and taste have allowed Jack ‘n Jill Singapore to withstand the test of time and continuously provide great tasting products. The success of its brands also kickstarted many new offerings from biscuit brand – Dewberry, and New Zealand’s Huntley and Palmers crackers, being added to the diverse and expanding portfolio.

From good old classic to new flavoured fun, there’s always something for each and everyone. So join Jack ‘n Jill to uncover your funtastic snacking experience.

Our History